Press Release

Release Archives


Hong Kong’s First Bus Passenger Microinsurance “BUS RYDE” KMB Monthly Pass Exclusive Reward

The Kowloon Motor Bus Company (1933) Limited (“KMB”) announced that “KMB Monthly Pass” holders are free to enjoy Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE” starting from 28 July (Wednesday). KMB Monthly Pass holders are entitled to personal belongings and accidental medical protection during their KMB journey.

KMB collaborates with local insurtech venture YAS MicroInsurance and Generali Hong Kong[1] to provide microinsurance “BUS RYDE”[2] to passengers aged 18 to 70 who are holding a Hong Kong identity card and a valid “KMB Monthly Pass”.

“BUS RYDE” is co-launched by YAS and Generali[1]. “KMB Monthly Pass” holders can register “BUS RYDE” with the number on Octopus card or Octopus product via YAS APP or “BUS RYDE” webpage. Passengers can enjoy seamless protection from “BUS RYDE” as once it is successfully activated, it will be automatically renewed when passengers purchase the “KMB Monthly Pass” again.

Passengers with “BUS RYDE” are entitled to personal belongings coverage up to $2,000 (including mobile phone, earphone, wallet, etc.) and up to $5,000 for accidental medical coverage. KMB considers the needs of passengers at every moment and expects the loss incurred by loss of property can be reduced with the protection of “BUS RYDE”.

“BUS RYDE” webpage:

Terms and conditions of “BUS RYDE”:

“BUS RYDE” media materials:

Download YAS APP:

[1] Assicurazioni Generali S.p.A (Hong Kong Branch), part of Generali Group, an Italian insurance provider with a 190-year of history

[2] For full terms and conditions and exclusions, please refer to the policy document. Assicurazioni Generali S.p.A. (Hong Kong Branch) reserves the right to accept or decline any application.


BUS RYDE Promotion Campaign terms and conditions apply.

 Visit “BUS RYDE” webpage and complete the registration in three steps! Process is as follows:

Step 1: Register “BUS RYDE” with the number on Octopus card or Octopus product and your name on Hong Kong identity card.

Step 2: Register as a YAS member


Step 3:Download “YAS MicroInsurance” APP

KMB Monthly Pass Holders will receive a confirmation email within 24 – 48 hours


(From left) Andy Ann, Co-founder and CEO, YAS MicroInsurance, Windian Lai, Chief Business Officer (Bancassurance and Alternative Channels), Generali Hong Kong and Joseph Leung, Financial Controller, KMB introduce Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE”.