KMB x YAS x Generali Launch the First Hiking Micro-Insurance Product
The Kowloon Motor Bus Co. (1933) Ltd. (KMB) is collaborating with local InsurTech ventures, YAS MicroInsurance (YAS) and Generali, to introduce the first hiking micro-insurance product “HKYE” in Hong Kong. Besides, YAS will launch a Free Ride Day on Recreational Route 96R on 26 December (Sunday). Passengers may travel between Diamond Hill Station and Wong Shek Pier, Sai Kung to visit beautiful hiking locations such as Tai Mong Tsai, Pak Tam Chung and Sheung Yiu. In addition, members of club1933 are entitled to use their points to redeem one free trip of "HKYE" to get closer to nature and enjoy a happy holiday.
Coverage up to HK$7,000 for HK$15
Hike Smart and Safe
The Hiking Micro-Insurance "HYKE" covers hiking at more than 100 popular hiking routes. KMB' passengers are eligible to enjoy exclusive offers, buying by a trip with 6 hours seamless protection for HK$15 only. By using the YAS Micro-Insurance App at the starting point of hiking, simply tapping "GO" to activate the protection and "End" when hiking finished, passengers can enjoy 6 hours of peace of mind with real-time GPS tracking. The "HYKE" promotion with exclusive offer QR codes are placed on the backrest of 60 KMB buses in 36 recreational routes to facilitate easy purchase of insurance on a bus.
Applicants are entitled to accidental medical coverage up to HK$5,000 and personal belongings coverage up to HK$2,000 (up to HK$1,000 per item). Accidental death and permanent disablement caused by accidents during the hiking journey are covered up to HK$300,000.
Members of club1933 are entitled to use their points to redeem one free trip of "HKYE" starting from late January 2022. Members finished the “HKYE" redemption and registration before your trip started may enjoy the coverage immediately.
Free Ride Day for Recreational Route in Christmas
YAS will sponsor a free ride day on Route 96R, travelling between Diamond Hill Station and Wong Shek Pier, on 26 December (Sunday). Passengers are free to enjoy a comfortable bus service of Route 96R on that day. The service hours of Route 96R (Wong Shek Pier-bound) and (Diamond Hill Station-bound) will be 7:30 a.m. – 6:20 p.m. and 8:50 a.m. – 7:30 p.m., respectively.
KMB will reserve bus operating resources, deploy additional outdoor staff, and display a notice at the front of the buses to remind passengers to enjoy the free ride day.
Recommended hiking routes for Route 96R
Sai Kung is dubbed the 'back garden of Hong Kong', known for its beautiful scenery. Route 96R (Diamond Hill Station ⇋ Wong Shek Pier) is a popular recreational route since it connects the urban area and various popular hiking trails in Sai Kung, such as Tai Mong Tsai, Pak Tam Chung, Sheung Yiu, Pak Tam Au, Wong Shek Pier, and Sai Kung Town Centre. The following two hiking routes for Route 96R are suitable for families and covered by "HYKE".
Wong Shek Family Walk (Route 96R - Suggested alighting point: Wong Shek Pier )
The starting point of the Wong Shek Family Walk is located next to the Wong Shek Pier. It is a family walk only 2 km long and takes about 1 hour to complete. With beautiful scenery along the way, you can enjoy a spectacular view of the mangrove at To Kwa Peng and a sea view at Ko Tong Hau. After climbing to higher vistas, the view widens out and extends to the Long Harbour and Grass Island. The walk is almost flat and wide, and there are many resting facilities in the middle of the way, making the walk exhilarating for the family.
Sheung Yiu Family Walk ( Route 96R - Suggested alighting point: Sheung Yiu )
The starting point of the Sheung Yiu Family Walk is located at Man Yee Road and ends at Sheung Yiu. It is a family-friendly walk only 1.8 km long and takes about 1 hour to complete. Walking along the pathway, Sheung Yiu Folk Museum is reached. It was originally a Hakka village built in the 19th century. Although it is temporarily closed for maintenance work, the lime kiln, a declared monument of Hong Kong, can be seen. The beauty of Po Kwu Wan embankment comes into a broad view when climbing up; mangrove and pier are check-in hotspots. It is meaningful to learn the history of the old village and enjoy the beautiful scenery.
Simple steps to activate "HYKE"
1. Scan the exclusive offer QR code on the backrest of some KMB buses, buy by trip for HK$15 only.
2. Register your personal information, finish the payment and successfully insure, then tap "GO" on YAS Micro-Insurance App to activate the protection.
3. Enjoy 6 hours of protection and tap "END" to finish the hike protection.
HYKE Promotion Campaign terms and conditions apply.
" HKYE" webpage: https://micro-insurance.yas.com.hk/en/hyke-with-yas/
Hiking trails covered: https://micro-insurance.yas.com.hk/zh/hyke-with-yas/map/
Download YAS APP: https://yasss.info/kmb-yas
KMB is collaborating with YAS MicroInsurance and Generali, to introduce the first hiking micro-insurance product “HKYE” in Hong Kong. Pictured right to left are Andy Ann, Co-founder and CEO of YAS MicroInsurance; Joseph Leung, Financial Controller of KMB; Kelly Lui, Head of Operations, Hong Kong of of YAS MicroInsurance; Windian Lai, Chief Business Officer (Bancassurance and Alternative Channels) of Generali Hong Kong, and Percy So, Senior Manager (B2B2C business) of Generali Hong Kong. It is annouced that a Free Ride Day on Recreational Route 96R will be launched on 26 December (Sunday).
KMB' passengers are eligible to enjoy exclusive offers of the Hiking Micro-Insurance “HKYE”, buying by a trip with 6 hours seamless protection for HK$15 only.
Passengers may call the KMB Customer Service Hotline on 2745-4466 or visit KMB website www.kmb.hk or App1933 for more details.