KMB Boy joins hands with My Melody to promote bus safety and etiquette
Everyone has the responsibility to follow public transportation etiquette. The Kowloon Motor Bus Co. (1933) Ltd. (“KMB”) announces that KMB Boy cooperates with Sanrio Hong Kong (“Sanrio”) and My Melody to promote six “bus safety and etiquette” messages, including wearing face masks, holding the handrails, and no eating or drinking on board. KMB will post safety and etiquette notices to remind passengers on its entire fleet. KMB will also decorate Tsim Sha Tsui Star Ferry Bus Terminus to be KMB Boy and My Melody-themed bus terminus, arrange a themed bus to travel via Nathan Road, and launch a series of crossover products. Fans of KMB Boy and My Melody don’t miss the perfect chance.
Six bus safety and etiquette notices will greet the public on all KMB Routes
To raise awareness of passenger safety and travelling etiquette, KMB Boy and My Melody act as passengers and show the importance of six safety and etiquette messages. They are wearing face masks, no putting feet on the opposite seats, holding the handrails, no eating or drinking on board, putting away your personal belongings, and being careful when going up and down stairs.
My Melody always says “Thank you” when she receives assistance every time. KMB Assistant Commercial Director Emily Cheung hopes that the safety and etiquette messages, which will be posted on the entire bus fleet, can instil in the public through the vivid performance of KMB Boy and My Melody. KMB will continue to promote bus safety and etiquette to enhance passengers' riding experience.
Introduce themed bus terminus and buses
club1933 members enjoy advanced booking for crossover products
From 16 December 2022 to 31 March 2023, KMB will decorate Tsim Sha Tsui Star Ferry Bus Terminus to be a KMB Boy and My Melody-themed bus terminus. Bus poles, signage, and railings will be put on pink decorations. A themed bus with KMB Boy and My Melody will be deployed on Route 1A [Star Ferry ⇋ Sau Mau Ping (Central)]. KMB Boy and My Melody will be displayed from the outside, bus body to the inside, bus compartment, including the message “Thank you for being a good passenger” to promote bus safety and etiquette.
KMB and Sanrio have cooperated for the first time and will launch a series of crossover products, including six bus etiquette notice stickers, bus models, picnic mats, lunchboxes and facemasks. Some products will be available in late January at the online store “KMB Shop” and Yu Man Square KMB Customer Service Center. Members of club1933 can enjoy the pre-order offer at KMB Shop starting from 19 December.
Please visit KMB Shop and KMB Facebook Page for product details.
KMB Boy and My Melody notices will be posted on all KMB buses to remind passengers of bus safety and etiquette.
From 16 December to 31 March, Tsim Sha Tsui Star Ferry Bus Terminus will become a KMB Boy and My Melody-themed bus terminus. Fans don’t miss it.
A themed bus with KMB Boy and My Melody will be deployed on Route 1A [Star Ferry ⇋ Sau Mau Ping (Central)].
Passengers may call the KMB Customer Service Hotline on 2745-4466 or visit KMB website www.kmb.hk or App1933 for more details.